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BUS 625 - Marketing Research: ABI/Inform

Course page for Business 625 class, Professor Maria Lam

Go to ABI/Inform

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Why use ABI/Inform?

ABI/Inform is the largest resource for scholarly business information available at PLNU.

The Skinny

  • Use the "Advanced" pull-down link to select "Data & Reports"
    • You can now limit your results to "market reports" and/or "industry reports"
    • You can also browse by industry or market segment (see under "Search Options")
  • Use the "Advanced" pull-down to select "Advanced Search."  This option lets you look up --and search by -- NAICS code
  • ABI/Inform is a good source for basic information on business topics in popular and scholarly articles, trade publications, and more.
  • Tip: Use the "Sort results by" pull-down to re-sort your results so that the most recently published items are at the top of your results list

The Special

  • full-text access to the Wall Street Journal (Eastern Edition), from 1984 to today
  • access to over 18,000 full-text doctoral dissertations and master's theses on business topics