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Go to Business Source Premier
Search Business Source Premier with this link. You will be asked to log in with your PLNU network information to access any of these databases.
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Why use Business Source Premier?
Business Source Premier is an EBSCO database--same as Academic Search Premier. A search on Business Source Premier can easily be combined with other EBSCO databases, like Academic Search Premier, ERIC (education), and PsycINFO.
- The "Company Profiles" link at the top of the page takes you to a collection of MarketLine Reports, which are pretty good company-level information sources.
- Under "Search Options," use the "Publication Type" limit to restrict your search to Industry Profiles or Country Reports
- BSP is a good source for basic information on business topics in popular and scholarly articles, trade publications, and more.
- Tip: conduct any keyword search, then, on the left-hand side of the results page, under "Source Types," you can restrict your results to "Market Research Reports," "Industry Profiles," SWOT Analyses," and more.
- also includes industry profiles,
- market research reports,
- country reports, and
- over 3,000 SWOT analyses