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BUS 625 - Marketing Research: Library Resources

Course page for Business 625 class, Professor Maria Lam

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Library Databases

Relevant text (Syllabus, p. 6): 


Students will work in a team assigned by the professor. You will develop a research proposal (read a research proposal to Crystal Bank on the pages 84-85 in your text and research proposal outline in the Appendix A in the syllabus). You need do your pilot study and include some simple data analysis in your research proposal. You will present your research design and submit your written report to the management team in your last course. There are the allocation of percentages: pilot study (20%), final written research project  (70%), presentation (10%)

EXTRA 30 points will be earned if your management team comes to listen to your presentation.

Click on the "Library Resources" tab above to open the pull-down menu of selected business databases.

Ad rates and more

The 5-volume Gale Directory of Publications and Broadcast Media has information on ad rates, key personnel, and more for both print and broadcast media in the US and Canada.