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BUS 625 - Marketing Research: Databases not at PLNU

Course page for Business 625 class, Professor Maria Lam

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Databases not available at Ryan Library

Business Insights: Global

  • "Contains company profiles, brand information, rankings, investment reports, market research, chronologies and periodicals.  Search industries by SIC or NAICS code.  This resource also provides electronic access to The Encyclopedia of American Industries, Encyclopedia of Emerging Industries and The Encyclopedia of Global Industries, which have lengthy articles covering specific industries."
    • Available only at UCSD (not at SDSU or USD)

IBISWorld

Standard & Poor's NetAdvantage

  • Includes the full text of S&P Industry Surveys; more information on this resource can be found here
    • Available at SDSU and USD (not at UCSD)

Standard Rate & Data Service (SRDS)

  • Provides contact information and ad rates for a variety of media sources
    • Available at SDSU (not at UCSD or USD)