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MKT 332 - Principles of Marketing: Marketing News

Course page for Marketing 332, Professor Maria Lam

Assignments

  • Lessons Learned from Previous Classes

    Relevant text:

"You must raise one question and use the current marketing news or personal experience to elaborate your learning."

  • Group Written Case Study

    Relevant text:

"Submit a Three to Four page... written response....  You must look up the current news and web sites of these companies for additional insights."

Business News Sources in Library Databases

Los Angeles Times (coverage: 6 months ago to present) - tip: click "Advanced Options," enter "Los Angeles Times" in the "Source Field," choose it from the pull-down menu, then click "Apply."  This limits your search to the LA Times only.

Wall Street Journal (coverage: 1984 to present)

BusinessWeek (coverage: 1984 to present) - tip: click "Search within this publication."

New York Times (coverage: June, 1980, to present) -  tip: click "Advanced Options," enter "New York Times" in the "Source Field," choose it from the pull-down menu, then click "Apply."  This limits your search to the New York Times only.

Finding marketing news in the Wall Street Journal

There are two good ways to find current marketing news from the Wall Street Journal:

Online -

  • Use the ABI/Inform link in the "Business Databases" tab. 
  • Search for keywords like "Groupon and marketing" (no need for quotes), then...
  • Go to the "Narrow results by" section on the right-hand side of your results page, then click on "Source Type," then click on "Newspapers" (this mostly limits your results to just the Wall Street Journal).
  • To see the most recent results, go to the "Sort results by:" pull-down box at the right-hand side of your results page, change the default option to "Publication date (most recent first)," then click "Sort."  This should give you a list of recent stories on "Groupon and marketing" (or whatever you searched) that appear in the Wall Street Journal. 

Note:  While the wsj.com website is an excellent source for marketing news, almost all of it is behind a firewall and inaccessible to anyone but personal subscribers.  You might be able to use it to get ideas or find titles of interesting stories, but you'll still need to connect to our online database to read most articles.

Paper - paper copies of the Wall Street Journal are available both in Ryan Library and the Fermanian School of Business. Tip: the "Marketplace" section is a  good source for marketing news. For Ryan Library copies of the WSJ, please photocopy any articles you need.

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