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MKT 460 - Marketing Strategy: Getting started

Course page for Marketing 460 class, Professor Harry Watkins

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What this guide can do for you

Welcome to Ryan Library's Research Guide for Marketing 460, "Marketing Strategy."  This guide will help you find research to use with your "Marketing Plan Term Project."

Click on each tab from left to right.  The "Library Resources" tab has subtabs with additional information.  If you have any trouble finding information about your topic, contact the library for help.  Please also feel free to contact Frank Quinn directly with any questions or concerns you may have.