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MKT 432 - Marketing Research: Getting started

Course page for Marketing 432 class, Professor Maria Lam

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What this guide can do for you

Welcome to Ryan Library's Research Guide for Marketing 432, "Marketing Research."  This guide will help you find research to use with your "Term Project" assignment.

Click on each tab from left to right.  The "Library Resources" tab has subtabs with additional information.  If you have any trouble finding information about your topic, contact the library for help.  Please also feel free to contact Frank Quinn directly with any questions or concerns you may have.