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MKT 432 - Marketing Research: Library Resources

Course page for Marketing 432 class, Professor Maria Lam

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Library Databases

Relevant text (Syllabus, p. 5): 

TERM PROJECT

A term project involving the development, administration, and analysis of a questionnaire is required for this course. Students will work in the same team assigned by the professor. Each team will prepare a final report detailing the analysis of the findings of the research. The following percentage will be used: research proposal (20%), Qualtrics friend survey (10%), Written Final Project (60%), Final Project Presentation (10%). You will earn 300 points.

Click on the "Library Resources" tab above to open the pull-down menu of selected business databases.

Ad rates and more

The 5-volume Gale Directory of Publications and Broadcast Media has information on ad rates, key personnel, and more for both print and broadcast media in the US and Canada.