MKT 432 - Marketing Research: Websites .com, .org

Provides an alphabetical list of members, with product categories

Nielsen's lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called "segments." Enter a ZIP code and obtain a neighborhood's top five segments, along with descriptions of each segment's lifestyle traits. Very. Cool....

Great resource for SD environmental scanning; provides limited access to Journal content

Great snapshot data on the San Diego region; see, especially, links for "About the Region," "Key Industries," and "Research and Data"

Good source for news on local markets; provides limited access to Source content

Industry-oriented news and information resource. Access to "white papers" requires free registration. Highly recommended.