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MKT 460 - Marketing Strategy: Library Resources

Course page for Marketing 460 class, Professor Harry Watkins

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Library Databases

Library databases offer a wealth of information on companies, industries, and markets.

Click on the "Library Resources" tab above for more information on each of four business resources.

Ad rates and more

The 5-volume Gale Directory of Publications and Broadcast Media has information on ad rates, key personnel, and more for both print and broadcast media in the US and Canada.