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MKT 332 - Principles of Marketing: Business Source Premier

Course page for Marketing 332, Professor Maria Lam

Go to Business Source Premier

Search Business Source Premier with this link.  You will be asked to log in with your PLNU network information.

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Why use Business Source Premier?

Business Source Premier is an EBSCO database--same as Academic Search Premier.  A search on Business Source Premier can easily be combined with other EBSCO databases, like Academic Search Premier, ERIC (education), and PsycINFO.

 Coverage

  • provides in-depth coverage of over 1,800 popular magazines and scholarly journals
  • full-text access to over 2,300 journals

Content

  • coverage of scholarly business, management and economics journals, with coverage of accounting, banking, finance, international business, marketing, sales, and more

Cool

  • includes over 10,000 company profiles from Datamonitor
  • also includes industry profiles,
  • market research reports,
  • country reports, and
  • over 3,000 SWOT analyses